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Die Kampagne „Gute Wahl Regional“ ist Teil des Projekts „Zukunftsmarkt Regional“ und vermittelt ein authentisches Bild wie und wo Lebensmittel in unserer Region entstehen. Mit Veranstaltungen, Informationsangeboten und Kommunikation geben wir Verbraucherinnen und Verbrauchern Einblicke in Landwirtschaft, Verarbeitung und regionale Wertschöpfung. Ziel ist es, Verständnis zu fördern und für den bewussten Kauf regionaler Lebensmittel zu sensibilisieren – damit sichtbar wird, was in unserer Region wächst, verarbeitet wird und Zukunft hat.
At the “Zukunftsmarkt Regional” project stand, visitors can experience how regional food value chains work in practice. A “Gute Wahl Regional” marketplace featuring products from the Leipzig region, tastings and regional snack platters makes the connection between agriculture, processing and trade tangible. Information, practical examples and personal conversations show how companies can successfully develop and market regional products and create greater value within the region.
“Zukunftsmarkt Regional” supports businesses in the agricultural and food sector in making regional products more visible, developing new value chains and strengthening the market presence of regional food. The project will also be presented three times a day in short keynote sessions on the main stage of the exhibition. Further information is available at www.zukunftsmarkt-regional.de.
The project is implemented on behalf of the Saxon State Office for Environment, Agriculture and Geology and funded by the German Federal Government through the STARK programme as well as by tax revenues based on the budget adopted by the Saxon State Parliament.